Fusion Power: Big Energy Fuses With Big Spin
Feb. 24, 2022
By Darrin Durant
Science communication is not a one-way downloading of facts to target audiences but a two-way act of sense-making between audiences. Science communication has multiple goals, the most simple of which is making specialist knowledge claims accessible and generally interesting. Audiences, from general publics to investors to policy makers, also have an interest in science communication that provides both accurate information (reliability) and relevant information (to aid inductive predictions about likely consequences and outcomes of research). More broadly, science communication has the goal of trustworthy information (featuring accountability, integrity and transparency to enable judgements about special interests, uncertainties, risks and benefits).
